SEO: promotion of your web-site in search engines
|What is SEO?
Search engine optimization (SEO) is all about helping your customers find you online. If you want to be found, you need to be visible in search engines. SEO is maximizing opportunities for driving relevant users to your site and converting them into customers afterwards.
|Why do you need SEO?
Despite Google algorithm updates, SEO remains the proven source of cost-effective constant search traffic. It offers the highest ROI of any other marketing channel out there. It’s a must-have for any business that wants to build a sustainable business model through the Internet.
Why Did We Create This Course?
|We specialize in building forward-thinking SEO campaigns with long-term focus on enhancing your exposure to the search engines. Our course provides best practices of how to improve your website’s visibility to the search engines and how to make your SEO campaigns more beneficial.|
types of search engines
search traffic sources
techniques of SEO promotion
search algorithms - Google Panda and Google Penguin, how do they work and penalize
strategy of web-site promotion in search engines
search queries and their effect on site promotion in a search engine
keywords research tools
techniques to collect keywords
types of search queries
site content and its types
basic components of content strategy
text optimization for search queries
optimization of titles and descriptions
making content unique and protected against copying
site availability and server settings
how to avoid duplicated content
site link profile development and basic requirements for it
types of links
sources of getting links
search engine link penalties and filters
effects of social factors
brand component in search engine promotion
working with Google+
monitoring systems and responding for negative results
100% Money Back Guarantee
In case you are not satisfied with the quality of the course taken, we will refund the full cost of the course
Why Do You Need To Take It?
|Traffic that converts
During the course you will get to know the main thing – how to get results that matter: not just traffic, but sales and leads.
|Sustainable online visibility
Implementing best of SEO tools will allow you to achieve sustainable online visibility on top of the search list in the long-run and to avoid algorithm sanctions.
Who Is This Course For?
responsible for the planning , execution or measurement of search marketing campaigns
|enterpreneurs and business owners aiming to boost their online marketing performance||internet marketers
aiming to improve their marketing competence and pursue a career in this area
After Attending This Course, You Will:
|Have a ready SEO-strategy for your site to be implemented.||Have a resource with proper settings for optimization.|
|Get the guidelines on how to optimize promotion expenses.||Get a clear understanding of how your competitors work to be always one step ahead.|
|Be able to perform a SEO audit of your site.||Have a check-list for further application.|
I wasn’t sure that I needed to take any courses to manage projects in social media. But at the first lecture, I realized that SMM
I’ve been searching for a school where Internet marketing techniques are taught in a well-arranged stepwise manner. As a result, I completed 3 courses at
THOMAS Baker, SEO freelancer | Profile
I’ve been searching for SEO course for quite long, since there are plenty of them now. I wanted to put together all my knowledge and
OLIVER Smith, 1+1 Media | Profile
The month I was taking the course passed rapidly as one week. Every time I was waiting for a new lecture. I started implementing many
I liked it. This is one of the best courses I’ve ever taken.
CHARLIE Price, online marketer | Profile
When starting the course, I’ve already had a large theoretical background and attended other SEO courses. What I liked about this course is that in
Svitlana Shargorodska | Profile
Position: Independent SMM manager
I used to deal with off-line sales and marketing until it became evident that I have to get familiar with online marketing for further development.
ALICE Walker | Profile
Position: Marketing manager at Multylex, a distributor of vinyl windows
In our business, more and more customers come from Internet. It was so important for me to get an understanding of how Internet marketing works.
I‘ve been dealing with pay-per-click advertisement for 3 years already mainly with the agencies doing it for me. I took part in campaigns development, but
Do you have any questions?