Academy of Internet Marketing
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SEO: promotion of your web-site in search engines

You created a web site, filled it with unique content, but you do not get any benefits from it. What is wrong? The thing is, the web-site creation is just a first step of your promotion campaign in Internet. What you really need to think about is how to get your target audience to know about you.


What is SEO?
Search engine optimization (SEO) is all about helping your customers find you online. If you want to be found, you need to be visible in search engines. SEO is maximizing opportunities for driving relevant users to your site and converting them into customers afterwards.
Why do you need SEO?
Despite Google algorithm updates, SEO remains the proven source of cost-effective constant search traffic. It offers the highest ROI of any other marketing channel out there. It’s a must-have for any business that wants to build a sustainable business model through the Internet.

Why Did We Create This Course?


We specialize in building forward-thinking SEO campaigns with long-term focus on enhancing your exposure to the search engines. Our course provides best practices of how to improve your website’s visibility to the search engines and how to make your SEO campaigns more beneficial.

Course Programme

  • 1. Introductory lecture

    types of search engines

    search traffic sources

    techniques of SEO promotion

    search algorithms - Google Panda and Google Penguin, how do they work and penalize

    strategy of web-site promotion in search engines

  • 2. Keyword research

    search queries and their effect on site promotion in a search engine

    keywords research tools

    techniques to collect keywords

    types of search queries

  • 3. Content strategy

    site content and its types

    basic components of content strategy


    text optimization for search queries

    optimization of titles and descriptions

    making content unique and protected against copying

  • 4. On-page optimization

    site availability and server settings

    page indexing

    how to avoid duplicated content

    URL structure

  • 5. Off-page optimization

    site link profile development and basic requirements for it

    types of links

    sources of getting links

    search engine link penalties and filters

  • 6. Other components of SEO strategy

    effects of social factors

    behavior factors

    brand component in search engine promotion

    working with Google+

    monitoring systems and responding for negative results


100% Money Back Guarantee
In case you are not satisfied with the quality of the course taken, we will refund the full cost of the course


Why Do You Need To Take It?

SEO_05 Traffic that converts
During the course you will get to know the main thing – how to get results that matter: not just traffic, but sales and leads.
SEO_06 Sustainable online visibility
Implementing best of SEO tools will allow you to achieve sustainable online visibility on top of the search list in the long-run and to avoid algorithm sanctions.

Who Is This Course For?

marketing professionals
responsible for the planning , execution or measurement of search marketing campaigns
enterpreneurs and business owners aiming to boost their online marketing performance internet marketers
aiming to improve their marketing competence and pursue a career in this area

After Attending This Course, You Will:

Have a ready SEO-strategy for your site to be implemented. Have a resource with proper settings for optimization.
Get the guidelines on how to optimize promotion expenses. Get a clear understanding of how your competitors work to be always one step ahead.
Be able to perform a SEO audit of your site. Have a check-list for further application.

Our Certificates


Do you have any questions?

contact the team