How Inbound is different from SEO
Twitter addict, Blogger and a dad of a two-year-old adorable daughter. Working as SEO Consultant under the banner of SEtalks.com. He is also a contributor to different search blogs like Moz.com, SEMRush.com, Search Engine Journal, Link Bird, Famous Bloggers and more. Here is Moosa’s article on the same issue.
Many small businesses believe that SEO isn’t worth the investment when SEO isn’t the main problem but their products or services are so complex it takes time for the target audience to convert into paying customers.
The audience in most cases requires nurturing, and because they don’t have the nurturing program in place, they lose potential customers online. What they should really invest into is Inbound Marketing.
During the webinar we will discuss how Inbound Marketing is different from SEO and how to know if SEO is the right marketing model for your business or not.
Guests of Honor
David Sayce is a Digital Marketing Consultant based in London working across B2B and B2C with SMEs and enterprise clients including retail, luxury and legal industries.
He is also a Digital Specialist Mentor for The Prince’s Trust and advices the South East London Chamber of Commerce as Digital Marketing Director.
Matt Janaway is a CEO of Marketing Labs and a successful entrepreneur specialising in digital marketing, based in Nottingham, UK. He started his career journey during the mid-2000’s internet retailing boom by developing 10+ eCommerce stores which enjoyed great success using a successful and evolving SEO formula. In 2011 these eCommerce businesses were sold and after a little break from working and alongside running his digital marketing agency, he moved into a new Head of Digital role for a leading UK retailer, managing a team of digital marketers and content writers. In 2016 he left the Head of Digital role to concentrate on Marketing Labs full time.
Umar Khan oversees digital strategy at fam Properties, a leading real estate company in Dubai. He also writes for reputed marketing blogs and conducts digital marketing trainings.
Andy from iQ SEO has been an SEO consultant since 1999 and loves the chase of the SERP’s. Specialising in SEO auditing, removing negative search results and fixing Google penalties, Andy can also be found helping out with the Q&A over at MOZ and discussing the in’s and out’s of SEO and UX on Twitter.
Clients from lofty Fortune 500 B2Bs down to “bricks’n’clicks” SMBs draw from Michael’s leadership as a digital marketing strategist for aggressive growth. His one-two punch: combining incisive analytics with award-winning creative. Perhaps you’ve heard him speak at Pubcon, HERO, SMX or other conferences, or as a guest on podcasts and webinars as former U.S. Marketing Director, SEMrush. His consulting, agency and brand experience deliver the right impressions.
Global Technical SEO Manager at Daily Mail.
Omi is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute.
Sona has nearly 7 years of experience in digital marketing. Having started her career off in traditional marketing, she decided to focus solely on online work in 2011 when she became interested in SEO. Sona currently works as an SEO consultant at ebusiness UK and Boaz Sasson consulting.
Mark has been in the SEO industry for over 15 years and has worked at Director Level for most of that time. He now promotes his own personal brand through Mark Preston SEO, traveling around the UK training companies and brands in the art of ethical SEO techniques.
Amel is a Digital Marketing Strategist and the founder of MobiWebMedia, a digital marketing agency in Montreal, Canada. She creates high performing Sales and Marketing Funnels for small and medium businesses to increase their website’s traffic and improve their ROI.
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