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Conceptual Creativity Unleashed

Date: 14th of September

Time: 12pm PT, 3pm ET, 8pm London, 22.00 Kiev, 7am (next day) NZ

    Major points:

  • Topical research
  • Contextual boundaries
  • Conceptual tools
  • Creative thinking
  • Semantic media
  • New SEO Authoring
  • Relevancy & ranking




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Peter Hatherley

Peter Hatherley, CEO of CISE Semantics
Creative director, Intermart New Zealand
Peter is a New Zealand based entrepreneur who envisioned and developed the CISE algorithms and it’s associated conceptual web apps. He is also a creative writer, musician and commercial artist.
He specialises in producing high quality relevant content for websites and social media.



Omi Sido

Omi Sido, Global Technical SEO Manager at Daily Mail
Omi is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute.


Teodora Petkova

Teodora Petkova is a freelance content writer in love with the metamorphoses of text on the Web. Curious about our networked lives, she explores how the Semantic Web vision unfolds, transforming the possibilities of the written word.



Zara Altair

Zara Altair – Writer and educator works with website developers and business owners to create semantically oriented text. The goal of semantic writing is to involve site visitors at each point and create content that is clearly in relational context for search robots.


Kristin Drysdale

Kristin Drysdale lives for helping people get heard and seen. She’s @RiteKit’s Marketing and Community Developer and works with Steady Demand as a Social Content Specialist and hashtag search optimizer.


Kate Vasilenko

Kate Vasylenko, CEO & Co-founder at 42 DIGITAL MARKETING agency providing services for tech companies and established startups. Kate is a digital savvy geek from Eastern Europe with MA in applied mathematics and 15 years of successful experience at the largest global communication groups, like Dentsu Aegis, MEC, and Cheil Communications. Kate worked with such premium Clients as Samsung, Microsoft, Nokia, Xerox, Visa, bpm’online,, Letzgro, The Coca-Cola Company, Mondelez, Dannon and BDF.


About webinar

CISE is a conceptual intelligence tool that produces topical models that are perfect for content marketing of any kind. The CISE algorithm provides a contextual mirror of the mind of Google and then filters the resultant smart data through a hierarchical model that simulates conceptual thinking.


Peter Hatherley, the CEO of Intermart New Zealand will be providing practical examples on how the CISE apps work and how a structured creative process can produces highly engaging content with or without the product.


It also covers the activation and utilisation of your own conceptual knowledge in the creative design process.

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We suggest this webinar is for

  • Digital Marketeers
  • Business owners

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