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Diversity and inclusion in community building

Diversity is packed with meaning. It covers gender, sexual orientation, education, where you live, what language you speak, what sphere you work. Here is Erica McGillivray, the senior community manager at Moz on how to build your community with intent on inclusion.   Lack of diversity is not a purposeful discrimination It happens typically because we have unconscious biases

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How to go viral. Insights from the most shared content of 2015

Viral posts are exceptional. Once having a viral post, companies tried to do it again, but most frequently failed. Why are viral posts so special? Steve Rayson, non-executive Director of BuzzSumo, analyzed the most shared posts of 2015 and made his tips on how to make our content more viral. If to look at the

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SEO Day Conference 12th of February

We have done a lot of Conferences. I personally was involved in 3 of them that’s on a top of 60+ webinars I have hosted. Seems like routine… Well, not really, especially if you meet new speakers, star speakers, number one One in the industry. That was a case, on 12th of February. 5 presentations,

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Online Marketing Ideas on a Budget

By Tim Capper Whether you’re the owner of a startup company or you’ve been in business for a while, chances are that you’re looking to cut costs. Who wouldn’t want to save money, so long as it didn’t have a negative affect on their business? Thanks to technology, free tools and social media, marketing has

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How to Rank for Any Keyword on the Planet

Ryan Stewart is a digital marketing consultant and owner of the agency called “Webris” – this is a Miami based content marketing & design agency. He has consulted for corporate giants like “Best Buy”, created digital strategies for a lot of companies like Central Defense Department, “SapientNitro”, “Accenture” etc. But he became famous after publishing

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A practical guide to international SEO

Gianluca Fiorelli is a SEO consultant and web strategist specializing in Inbound Marketing and International SEO. When expanding a business internationally, the following four segments should be considered. Analytics When going online internationally, you need to start with data. Use your statistics to inform your decision. For instance, if you have a website and want

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Understanding Google’s Penguin Algorithm

Marie Haynes is a leader in the field of Google penalties and algorithm changes, whose company Marie Haynes Consulting, Inc. focuses on assisting business owners struggling with traffic drops caused by such penalties and changes. What is Penguin? Penguin is a penalty by Google. As opposed to manual penalties, which are applied by Google experts

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Pozo Bene

by Anton Shulke The title sounds ridiculous and of course, it is but wasn’t exactly my invention. Google translate is guilty, not me. Do you use Google Translate? Maybe as a quick dictionary, at least? Well, I do sometimes, it is pretty basic and would be a bad idea translate big and important stuff with

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WebPromo SEOday 6th of November

  Recordings and slides of this exciting conference you can find here, enjoy!   Ihor Yakovets SEO in 2015. How does it work?   Boaz Sasson: Modern Keyword Research for Lazy SEOs   Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)   7 ways to outrank your online competitors by Irina Ivanitsa (Serpstat)

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How to be an Affiliate and Survive in Google

Pedro Dias is a SEO consultant and ex-Google Search Quality team member, currently Partner and Managing Director at apis3.   Principles below are valid for affiliates and for all businesses that want to survive online and as businesses. The most important thing for an affiliation, as an intermediary seller of someone else’s goods or services, is

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How To Get Top Influencers To Talk About Your Brand

Recently UKLinkology ran an expert round up about blogger outreach tools and strategies.   40 experts were interviewed, and out of 40, 6 of them mentioned our blogger outreach software, NinjaOutreach, a total of 14 times.   For a tool that’s only been on the market for 9 months – that’s pretty good. In fact

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Copywriting, conversion and your customer’s comfort zone

Barry Feldman, founder at Feldman Creative, online marketing expert with many years of experience speaks about how to use copywriting for better conversion.   People come to any website, either it’s dating, anti-virus software, or marketing services, for a reason. Literally, they do not need to be persuaded to buy what you’re offering – they

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How to Stop Losing Money to Online Ad Fraud

Samuel Scott, Director of Marketing communications at Logz.io, Tel-Aviv-based company producing software that analyzes server log files for SEO, is speaking about online ad fraud and how to avoid it if you are an advertiser.   Understanding the mechanism of online advertising   In the West, $6.3 billion of advertising money is lost every year

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The Complete Guide to Google Penalty Recovery

Tripp Hamilton is the Director of Angular’s link removal department, a leading search marketing agency known for white-glove link development services, industry R&D, and their suite of innovative SEO tools such as Removeem.com, SEOAlarms.com, and NTopic.org.   Who is the „Penguin“?   „Penguin“ is the Anti-spam Algorithm. At the moment there were 7 updates released. The

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Top tools of web analytics, best blogging strategies and experts to follow for SEO issues

The blogpost is based on the interwiew Barry Schwartz taken by Anton Shulke during the Conference on Analytics and Usability organized by WebPromo.Expert. Barry Schwartz has been listed #5 in Forbes’ “15 SEO gurus you should know for 2015.”     Top Tools of Web Analytics     Anton: Our conference is devoted to analytics

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