Video Marketing w/ Larry Kim and Dennis Yu
Larry Kim is the founder of WordStream, a leading search marketing software and services provider based in Boston, managing approximately a half-Billion in annual ad spend across over ten thousand customers. He regularly shares his advice and insight with over a million visitors a month at his WordStream Blog and is a top contributor for leading industry publications including Inc. Magazine, Social Media Examiner, Search Engine Land and Social Media Today.
Larry has spoken at or keynoted numerous industry events including INBOUND, SearchLove, SMX, Pubcon, PPC Hero Conference, ClickZ, Marketing Festival, SEMPDX and many others. He was recently named “Most Influential PPC Expert” for 2015, 2014 and 2013 by PPC Hero Blog, and won Top Search Marketing Awards for 2015 from the US Search Awards and Search Engine Land.
Dennis Yu is the CTO of BlitzMetrics, a social and digital marketing company that has handled social for the Golden State Warriors, Nike, and Rosetta Stone. He is an internationally recognized lecturer in Facebook marketing and has spoken in 17 countries over 5 continents. Dennis has keynoted at L2E, Gultaggen and Marketo Summit and has spoken at PubCon and Growth Marketing Conference.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News, and Facebook Nation by Newton Lee. He is a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo.
Dennis held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including an 80 mile “super” marathon (never again).
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you
Clients from lofty Fortune 500 B2Bs down to “bricks’n’clicks” SMBs draw from Michael’s leadership as a digital marketing strategist for aggressive growth. His one-two punch: combining incisive analytics with award-winning creative. Perhaps you’ve heard him speak at Pubcon, HERO, SMX or other conferences, or as a guest on podcasts and webinars as former U.S. Marketing Director, SEMrush. His consulting, agency and brand experience deliver the right impressions. He revels in:
Join Michael in looking ahead, to Mobile/Local/Social, Targeting and the magic of Video Marketing.
A few weeks ago, Larry Kim had a go-round with Dennis Yu on Facebook about Facebook Video Ads. Seems there was some question about what works, how to keep visibility up and budgets down. Dennis has been all over the world of late, teaching, training and enabling many with his $1-a-day Facebook advertising scheme. Larry has been steering his Wordstream product and services to wage effective social advertising for cost-efficient conversions. If giants like Larry and Dennis struggle over best practices, what chance have we mere mortals got?
This is the first in a series of roundtable discussion on Video Marketing
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