Using Content Gap Analysis to Identify Winning Market Opportunities
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John Gibbings has been working, adapting and succeeding within an organic search for multi-million dollar companies since 2011. He has had the opportunity to work with a wide variety of industries that have individually focused on local search, e-commerce competition and lead generation. He is a Senior SEO Consultant with Angular Marketing, where he works to ensure that the best focus and care are given to each client.
email: email@example.com, twitter: @JohnGibbings, LinkedIn: linkedin.com/in/johngibbings
A Content Gap Analysis is used to help identify content that competitors have on their website that is driving traffic and business to them, where you could also find success in advertising. Analyzing the content of competitors will help you find new ways to expand your products and service offerings in order to better meet the needs of your target audience. Using real world data, based off of your competitors’ actions that will help highlight profitable opportunities in which to expand and thrive!
Zara Altair, Semantic Writing. Actation Now!
Brian McDowell, President of SERP Strategies, LLC
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