Understanding your digital audience and the phase they are in
Bas van den Beld
Bas van den Beld is a well known and award winning Online Marketing Strategist, consultant, trainer and keynote speaker. He is also responsible for Digital PR and Marketing at Linkdex.
Bas is widely considered to be an expert and influential on Digital Marketing, Social Marketing and Search Marketing. As a trainer he is connected to business schools and colleges in The Netherlands.
Bas is the founder and owner of State of Digital (www.stateofdigital.com, formerly State of Search), a website that focuses on bringing the right information and knowledge to the right people and get companies forward in Digital.
As a speaker and publicist Bas has won several awards. He speaks all over the world, from Iceland to New York, London, Kiev, Turkey and Iran.
Bas consults with several type of companies on implementation of strategic Internet Marketing and provides training in Search Engine Marketing, Social Media and Social Marketing and Influence Marketing related topics. Bas also consults for agencies and brands like KLM helping them determine the right online business strategy and connecting them to the right influential people.
Blog: www.stateofdigital.com/author/bas-vandenbeld/ and www.basvandenbeld.com/
Presentation is about the importance of understanding who you are targeting and how you can get a grip on the understanding of your audience and in what phase there in to deliver them the most relevant experience in search and social.
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