Tools for automating your Web Analytics and Reporting
Jeff Sauer is the founder of the popular digital marketing blog Jeffalytics. As a digital nomad, Jeff resides in hotels and AirBNBs around the world. Jeff loves SEO, PPC, Google Analytics and WordPress and shares his knowledge at PPC Course and Analytics Course. You can follow him on Google+ and Twitter. Jeff is a regular Moz contributor.
Most marketers treat analytics as a one-time project. Put Google Analytics on your site (it only takes 5 minutes!) and let the insights trickle in. Of course, when it comes time to provide meaningful analysis, they learn that their campaigns are configured wrong and they haven’t done even the basics of configuration. But who has time to log into Google Analytics every day? There has to be something in between never looking at your analytics and obsessing over it each day. Time to automate this process. From business dashboards to weekly emails, this presentation will walk through many of the tools you can use to automate your analytics and reporting.
This webinar has special features, Guests of Honor(confirmed)
Laurence O’Toole is the CEO of authoritas.com
An entrepreneur with over 20 years’ experience leading B2B and consumer internet companies. His career includes spells in corporate life holding senior commercial product, sales and marketing positions with Fujitsu & Thomson Directories, before spending the last decade growing innovative start-up ventures in publishing, software and Big Data.
Amel Mehenaoui is a Digital Marketing Strategist and the founder of MobiWebMedia, a digital marketing agency in Montreal, Canada. Amel creates high performing Sales and Marketing Funnels for small and medium businesses to increase their website’s traffic and improve their ROI.
William Rock, Marketing Strategist / Coach
True Geek in every way possible, “I enjoy technology and feel I am obligated to keep companies SAFE ONLINE and help GROW their Internet Traffic into qualified leads. I have a vast skill set gained through years of experience and have been developing marketing strategies for companies on Google since 1998. Currently a Top Contributor for Google in the Web Search Forums, volunteering my time and knowledge to business owners and end users in need of help.”
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