The Secret Hiding at the Heart of SEO
He’s worked with Rutgers University on their regional miniMBA program and has presented to bluechip executives on the value of search and social media crisis management techniques in Prague, Paris, Shanghai, Singapore and Zug. He writes for Social Media Today, Forbes and HP UK on social business issues, the use of data analysis in marketing and the impact of changes in search for the enterprise.
His blog: davidamerland.com attracts over 50,000 unique visitors a month. His writings on SEO, social media and journalism appear on many websites and magazines and he is frequently quoted by industry experts.
He is a leading expert on semantic search and social media crisis management. His books on search and social media have been adopted as textbooks by Universities in Ireland and the US. His latest book is The Tribe That Discovered Trust.
We have been doing search engine optimization long enough now to actually understand what it is we have to do to really make it work. When it doesn’t it’s not that we are not technically proficient enough, most times we actually are too proficient if anything, but that we have forgotten a key ingredient that actually makes all SEO work, regardless.
In this webinar we shall examine what that ‘secret’ ingredient really is and what we can do to make sure that we never, ever forget about it.
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