Server-side SEO (The art of making love to spiders)
Boaz Sasson – One of the original 7 Samurai at SimilarWeb and currently Head of Performance Marketing. His main focus has always been technical SEO, but he’s spending more and more time on PPC and Social. He started at SimilarWeb in 2009 as a part-time SEO consultant, when they were still called SimilarGroup. Main focus was on SimilarSites.com. Took the site from 7 thousand unique visitors a day to 10-12 million monthly visitors.
Check Boaz’s latest article on the same issue here.
SEO is a 4 legged animal, it stands on links/buzz, content, usability and crawlability. This webinar will cover crawlability, or the art of making love to spiders. We will go over recent changes at Google, technical best practices and misconceptions, a couple of free tools that are less known than they should be, and some basic tests to help you understand why traffic just dropped.
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