Retargeting the way the Fortune 500 do
Don is an ad network and data company founder – Optifire.co empowers brands to get a better ROI on their marketing and Branding efforts.
Coming from building Vidadnet.com -a Video Ad network similar to youtube ads – he quickly saw the need for his advertisers to have a independent service collect, store and understand the value of real actionable 1st party online data. The kind of data they didnt want to send to Facebook, Google or any other online powerhouse.
As a business owner often doing business over the internet, webinars, phone and email, Don relied on retargeting his B2B audience across display, video and mobile to ensure EVERY contact a potential customer had was an opportunity to add value.
With likes, shares and posts – most business’ social pages are getting further and further away from their customers. Ad spend is often a quick and easy way to get in front of your audience. Once you have a solid understanding of custom audiences and retargeting you now have the most effective, affordable and simplest ways to show that audience your marketing or branding messages.
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