PPC: online advertising with Google AdWords
|What is PPC?
In “pay-per-click” you pay every time someone clicks on your ad. The price of the click depends on how much is your maximum bid and how competitive this sector is. There are two things you can do to get your ads at the top: to pay more or to create the most relevant ads with high quality landing pages.
|Why do you need PPC?
Organic SEO is the best long-term promotional strategy, but sometimes you cannot wait. If you need to boost your sales immediately, paid search is right for you. Using Google AdWords makes PPC advertising easy to manage.
Why Did We Create This Course?
|We focused on developing highly targeted paid search campaigns that allow you to bring the most relevant customers to your website in the shortest time possible. Pay Per Click on the Google AdWords platform is the great instrument for creating such campaigns, but if used badly it’s really easy to throw money away. That is why we created this course to save your time and money.|
advantages and main features of PPC
methods of payment
interrelation of PPC with analytics systems
keywords and principles of their selection
basic rules of working with keywords
details of ads and ad groups creation process
practical training in launching ad campaign in a search engine
features of PPC media network
targeting configurations and methods of payment
account development strategy
ad campaign optimization
100% Money Back Guarantee
In case you are not satisfied with the quality of the course taken, we will refund the full cost of the course
Why Do You Need To Take It?
|boosting traffic to your site
PPC is the best way to deliver paid traffic to your site by getting your ad on the first page of search results. You will master how to efficiently promote your website using paid search.
|campaigns adjusted for your needs
A huge advantage of Google AdWords is that it is easily customized allowing you to flexibly adjust your ad campaign relevant to your needs. Other preferences of paid search marketing include immediate visibility of your site, budget flexibility and the ability to monitor visitors in real time.
Who Is This Course For?
creating an efficient marketing strategy to pay off when it comes to increasing conversion rate
|enterpreneurs and business owners aiming to dominate on top of search engines rankings instantly||internet marketers
searching for comprehensive tools to target their audience and get the maximum ROI
After Attending This Course, You Will:
|Be able to launch context advertisement in Google Adwords||Pass through all the stages from account registration to ad campaign launching|
|Master knowledge and skills for further optimization of your ad campaigns.|
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I liked it. This is one of the best courses I’ve ever taken.
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Position: Independent SMM manager
I used to deal with off-line sales and marketing until it became evident that I have to get familiar with online marketing for further development.
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Position: Marketing manager at Multylex, a distributor of vinyl windows
In our business, more and more customers come from Internet. It was so important for me to get an understanding of how Internet marketing works.
I‘ve been dealing with pay-per-click advertisement for 3 years already mainly with the agencies doing it for me. I took part in campaigns development, but
Do you have any questions?