Academy of Internet Marketing
PPC: online advertising with Google AdWords
PPC: online advertising with Google AdWords
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What is PPC? In “pay-per-click” you pay every time someone clicks on your ad. The price of the click depends on how much is your maximum bid and how competitive this sector is. There are two things you can do to get your ads at the top: to pay more or to create the most relevant ads with high quality landing pages. |
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Why do you need PPC? Organic SEO is the best long-term promotional strategy, but sometimes you cannot wait. If you need to boost your sales immediately, paid search is right for you. Using Google AdWords makes PPC advertising easy to manage. |
10 weeks
8 lectures
6 lecturers
Why Did We Create This Course?
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We focused on developing highly targeted paid search campaigns that allow you to bring the most relevant customers to your website in the shortest time possible. Pay Per Click on the Google AdWords platform is the great instrument for creating such campaigns, but if used badly it’s really easy to throw money away. That is why we created this course to save your time and money. |
Course Programme
advantages and main features of PPC
basic tools
methods of payment
interrelation of PPC with analytics systems
account structure
keywords and principles of their selection
‘negative keywords’
basic rules of working with keywords
ads types
details of ads and ad groups creation process
expanding ads
practical training in launching ad campaign in a search engine
features of PPC media network
targeting configurations and methods of payment
advertisement formats
remarketing configuration
account development strategy
ad campaign optimization
100% Money Back Guarantee
In case you are not satisfied with the quality of the course taken, we will refund the full cost of the course
Tutors
Why Do You Need To Take It?
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boosting traffic to your site PPC is the best way to deliver paid traffic to your site by getting your ad on the first page of search results. You will master how to efficiently promote your website using paid search. |
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campaigns adjusted for your needs A huge advantage of Google AdWords is that it is easily customized allowing you to flexibly adjust your ad campaign relevant to your needs. Other preferences of paid search marketing include immediate visibility of your site, budget flexibility and the ability to monitor visitors in real time. |
Who Is This Course For?
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| marketing professionals creating an efficient marketing strategy to pay off when it comes to increasing conversion rate |
enterpreneurs and business owners aiming to dominate on top of search engines rankings instantly | internet marketers searching for comprehensive tools to target their audience and get the maximum ROI |
After Attending This Course, You Will:
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Be able to launch context advertisement in Google Adwords |  |
Pass through all the stages from account registration to ad campaign launching |
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Master knowledge and skills for further optimization of your ad campaigns. | ||
Our Certificates
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Testimonials
EMILY Brown, expert in Internet marketing in Smart Consulting | Profile
Position:
I wasn’t sure that I needed to take any courses to manage projects in social media. But at the first lecture, I realized that SMM
AMELIA Taylor, expert in marketing and business consulting | Profile
Position:
I’ve been searching for a school where Internet marketing techniques are taught in a well-arranged stepwise manner. As a result, I completed 3 courses at
THOMAS Baker, SEO freelancer | Profile
Position:
I’ve been searching for SEO course for quite long, since there are plenty of them now. I wanted to put together all my knowledge and
OLIVER Smith, 1+1 Media | Profile
Position:
The month I was taking the course passed rapidly as one week. Every time I was waiting for a new lecture. I started implementing many
Eldar Nagorniy, Marketing Director of Media Department at depositphotos | Profile
Position:
I liked it. This is one of the best courses I’ve ever taken.
CHARLIE Price, online marketer | Profile
Position:
When starting the course, I’ve already had a large theoretical background and attended other SEO courses. What I liked about this course is that in
Svitlana Shargorodska | Profile
Position: Independent SMM manager
I used to deal with off-line sales and marketing until it became evident that I have to get familiar with online marketing for further development.
ALICE Walker | Profile
Position: Marketing manager at Multylex, a distributor of vinyl windows
In our business, more and more customers come from Internet. It was so important for me to get an understanding of how Internet marketing works.
LILY Davies, head of Marketing and PR в «OTP Leasing» | Profile
Position:
I‘ve been dealing with pay-per-click advertisement for 3 years already mainly with the agencies doing it for me. I took part in campaigns development, but
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