Multiple Personality Reorder (Designing web pages for dual personas)
An award-winning entrepreneur, Randy is also a multi-book author and syndicated blogger who writes about business and marketing topics. His work can be found around the ‘net, as well as in forbes.com, financialpost.com, the CTV News, and his personal story about surviving Stage IV cancer prior to launching an internationally recognized online marketing firm has resulted in both local business awards and a nationally featured article Keep Running, The Financial Post Magazine (Entrepreneur/Innovator edition 11/14, Print). His firm – Kayak Online Marketing – serves clients internationally via their headquarters in Calgary, Alberta, Canada. On a more personal side, he’s a craft beer fan and avid kayaker.
Often, traditional marketing is focused on a single target audience – either the researcher or the decision maker, where target audiences are loosely defined and focused on demographics rather than psychographics. In today’s always-online marketing world, the reality is that you need to create one-on-one connections with both researchers and decision makers, and you need to do it in a way that includes the type of information each is looking for, in a way that works for how they consume information.
Link to our dual persona tool here (When the webinar starts, this link will change to the worksheet download)
This webinar has special features, Guests of Honor(confirmed)
Zara Altair, Semantic Writing. Actation Now!
Marty Tascona is a successful VP Sales for internet startups, private companies, and public technology companies. His focus is always on market and customer perception of value needed, wanted, expected, and delivered. Marty brings significant experience and insight to the topic of persona mapping.
Muamer Mujevic, Creative Director at Iconis Agency Ltd, Croatia & UK. “When we design and code we always think about the users, their needs and how we want them to feel. We want our clients to succeed as if their business is our own. This is who we are and what we stand for – more heart less ego, in everything we do.
Peter Hatherley, New Zealand based digital marketer who specialises in semantic search optimisation and content enhancement. Owner of Intermart Marketing and developer of the CISE WriteMind app. Avid follower and analyser of current digital marketing and design trends.
Kate Vasylenko, owner of 42 DIGITAL MARKETING agency providing services for tech companies and established startups, a digital savvy geek from Eastern Europe with MA in applied mathematics and 15 years of successful experience at the largest global communication groups, like Dentsu Aegis, MEC, and Cheil Communications. Some of the clients were Microsoft, Visa, Turkcell, bpm’online, on the.io, Letzgro, The Coca-Cola Company, Mondelez, Dannon and BDF.
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