Metric Misuse – The 10 Ways We Use Data That We Probably Shouldn’t
Chris Green is Head of SEO at StrategiQ Marketing a technical SEO who started out writing Copy in the trenches during the “olden days” of search. A digital obsessive, closet spreadsheet enthusiast and ex-film/literature student who doesn’t really like films.
Digital Marketers love data, perhaps too much at sometimes – this can lead to a false sense of security. When you express something as a numeric value it can lead people to believe that it’s correct or that it says more than it actually does. In this webinar I hope to cover the most misused metrics and plot a way for us to be able to use them to gain meaningful insights from them.
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