Keyword Tools RoundTable
Russ Jones Principal Search Scientist at Moz
Russ Jones, has been practicing SEO since 2005 when he joined Angular (previously Virante) and went on to become the company’s Chief Technology Officer. Russ spearheaded the development of several ethical SEO technologies such as LinkSleeve, the second largest link spam prevention tool; OpenCaptcha, a free distributed anti-spam solution; and Remove’em, a link removal service to assist clean-up efforts from past spam linking strategies. When Russ joined Moz in August 2015, the company also acquired his SERPscape tool, which contains data on 40 million U.S. search results.
Martin Weinberg Director of Marketing, US at SEMrush
Martin Weinberg is a digital marketing strategist who has enabled both B2B and B2C organizations to be more effective in reaching their audience and inspiring action. Martin has helped turn business objectives into actionable tactics for Comcast, Ricoh, Campbell’s, University of Pennsylvania, Reed Business Information, as well as many SMBs. He created the largest B2B email marketing program at Cahners for over 130 publications, and has shared ideas and insights about social media, digital strategy and online advertising at marketing conferences, universities, and corporate events. At SEMrush, Martin leads a marketing team that’s driven to help current and future customers optimize results through their suite of advanced competitive intelligence tools.
Owen Powis CEO, Wordtracker
Owen Powis has spent his career working in the digital marketing sector. Beginning as an assistant SEO consultant and going on to lead campaigns for some of the UK’s largest and most well-known brands. The most recent part of his career has been spent within product development and SaaS applications, focussing on those tools useful to fellow digital marketers.
Igor Go SEO and Search Analytics Expert. Head of Content Marketing department and a Digital Marketing Consultant at Serpstat – an SaaS for SEO and PPC specialists. Igor has a solid background in e-commerce and international trade.
The Host for this roundTable should be Ryan Stewart, colorful SEO from Miami, but some 40 minutes before the start I have got email from Ryan saying he had an emergency and was heading for a hospital. I desperately asked everyone who could have done it and was online. But no luck, too short notice. I started roundTable and moderate it for a few minutes, when got a response from Jennifer Slegg, she was coming to save the day.
SEO is Dead. Keywords are bygones, keyword tools are obsolete. I heard that every day. But more and more players pushing into Keyword Tools market. Wordtracker seems to be here forever(since 1998!), SEMrush looks like tools of a choice for many, newcomer like Moz(Moz!) wants its share of the pie. Serpstat is already number one in the local market, now they want to live an “American Dream”.
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