How To Uncover The Content Your Prospects Seek Using Google Analytics
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Jane Morgan helps organizations understand and reach customers using an analytic approach to marketing. After 20 years high-tech marketing from Boston to Billund, Berlin to Bangalore, she changed vowels from intrapreneur to entrepreneur and founded JEM 9 Marketing Consultancy. Today she works with CEOs, founders & marketing directors. Jane was recently shortlisted for an Accenture Digital Media Award.
Learn what questions and topics **your** prospects seek. Cycling through content ideas is soul sucking; instead, use these eight practical tactics to sustains you with rich content ideas and enrich site performance for prospects. Move leads from warm to toasty hot using Google Analytics to identify what your site visitors actually want. Includes; a). set up a checklist for those just getting started and b). expert tips for pros.
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