How to do content marketing with purpose and direction
Pratik Dholakiya is the Co-Founder of E2M, a digital marketing agency and MoveoApps, a mobile apps development company. As a passionate marketer, he regularly shares his thoughts and knowledge on high-end publications like Search Engine Land, Marketing Land, Search Engine Journal, Entrepreneur Magazine, Search Engine Watch, Moz, Fast Company, Huffington Post and more. He has been recommended as a ‘must follow’ SEO expert by Search Engine Watch and has been named one of the top content marketing influencers by Onalytica two years in a row. He’s passionate about fitness, entrepreneurship, startups and all things digital marketing.
E2M is THE creative digital marketing agency which has clearly risen above the rest in India in terms of thought leadership. E2M is regularly featured by the best business and tech publications, including Forbes, Huffington Post, Business Insider, Ad Age and The Next Web for its insights on digital marketing, social media, analytics, and user experience. They have single-handedly redefined India’s image in the international search engine optimization scene from a source of bulk spam to a go-to source of content-based, personalized marketing.
Content Marketing is widely popular these days and its popularity is growing more than ever. However, it’s a long term task and needs to be done with patience and in the right direction. In this presentation, Pratik will focus on basics of Content Marketing, THE Whys, THE Hows and what should be taken into consideration to make the content marketing campaign work.
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