Academy of Internet Marketing
Online Marketing Fundamentals
Are You Satisfied With Your Online Performance?
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Traditional marketing is over Nowadays, online marketing is driving businesses. Hundreds of companies have boosted their business through Internet Marketing channels. |
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Is your online marketing efficient? According to our research, about 50% of companies use only 2-3 online marketing tools (mostly PPC and SEO), which is not an effective online strategy on a competitive market. |
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You can get much more out of it! In order to achieve substantial growth of conversion in a highly competitive business segment you need to have a clear understanding of fundamental online tools and benefit from the synergy of using them. |
30 days
of in-depth studying
8 lectures
in the format of interactive webinars
6 tutors
recognized industry professionals
Why Did We Create This Course?
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Tracking innovations is important Online marketing is a drastically developed area. It is crucial to catch the latest novelties and updates, but we met quite a solid number of marketers, who suffered from lack of knowledge and competence in fundamentals. |  |
Knowing fundamentals is essential There are many opportunities to improve your online marketing competence such as guides, white papers, video tutorials, webinars, blogs etc. Still we felt a great need in the course that starts at the beginning to equip intelligent professionals with a healthy balance of strategic and tactical advice. |
Course Programme
opportunities for your business in Internet
components of Internet marketing integral strategies
purpose of web-analytics systems
advantages and operation principles of search advertising
Search Engine Optimization goals
tasks solved by social media
key performance indicators (KPIs)
goals and events
ecommerce tracking
calls tracking
conversion rate optimization - CRO
the benefits of PPC advertising
PPC advertising opportunities
search ads (principles of placement, payment methods)
structure of your Google AdWords account
keyword research
create and group ads
campaign optimization
linking Analytics with AdWords
Internal optimization
website indexing by search engines
fighting duplicate content
code and design errors
content requirements
site links
microformats
External optimization
getting links
what are links
link resource profile
analysis tools for reference link profiles
link competitors analysis
review of social media and social network stats
social networks for business
main components of SMM-strategy
where to advertise
content strategy
work with opinion leaders
Who needs email-marketing
How does it work
How to write a letter
How to choose the service
What to analyze
what is the usability of websites
how to understand whether your site is good for user
how usability impact on sales / orders / subscriptions
how to create selling pages
what to test and how often
case studies
100% Money Back Guarantee
In case you are not satisfied with the quality of the course taken, we will refund the full cost of the course
Tutors
Why Do You Need To Take It?
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Benefit from the synergy We strongly believe that using the full range of fundamental online marketing instruments such as SEO, PPC, analytics, e-mail marketing and SMM in your strategy and benefiting from the synergy of them, substantially increase your sales . |
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Improve your ROI Our course is designed to help you connect the many moving parts of marketing to your big-picture goal, which is ROI. |
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Grow your business For years, we see how companies improve their online performance and grow their businesses as a result of attending the course and their results are inspiring. |
Who Is This Course For?
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| first-time internet marketers aiming to improve their marketing competence |
enterpreneurs and business owners aiming to boost their online marketing performance |
entry to mid-level candidates willing to start their career in internet marketing |
marketing managers in need of resources to train their direct reports |
After Attending This Course, You Will:
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Set up goals online have a clear understanding of how to to set up your business goals online |
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Launch ad campaign know how to launch your ad campaign in Google Adwords and evaluate its performance |
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Identify indicators know how to identify key performance indicators of your resource |
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Monitor traffic will be able to measure and monitor your online traffic |
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Optimize web-site will be able to optimize your web-site and promote it in search engines |
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Develop strategy will be able to develop online strategy for your company |
Our Certificates
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Testimonials
EMILY Brown, expert in Internet marketing in Smart Consulting | Profile
Position:
I wasn’t sure that I needed to take any courses to manage projects in social media. But at the first lecture, I realized that SMM
AMELIA Taylor, expert in marketing and business consulting | Profile
Position:
I’ve been searching for a school where Internet marketing techniques are taught in a well-arranged stepwise manner. As a result, I completed 3 courses at
THOMAS Baker, SEO freelancer | Profile
Position:
I’ve been searching for SEO course for quite long, since there are plenty of them now. I wanted to put together all my knowledge and
OLIVER Smith, 1+1 Media | Profile
Position:
The month I was taking the course passed rapidly as one week. Every time I was waiting for a new lecture. I started implementing many
Eldar Nagorniy, Marketing Director of Media Department at depositphotos | Profile
Position:
I liked it. This is one of the best courses I’ve ever taken.
CHARLIE Price, online marketer | Profile
Position:
When starting the course, I’ve already had a large theoretical background and attended other SEO courses. What I liked about this course is that in
Svitlana Shargorodska | Profile
Position: Independent SMM manager
I used to deal with off-line sales and marketing until it became evident that I have to get familiar with online marketing for further development.
ALICE Walker | Profile
Position: Marketing manager at Multylex, a distributor of vinyl windows
In our business, more and more customers come from Internet. It was so important for me to get an understanding of how Internet marketing works.
LILY Davies, head of Marketing and PR в «OTP Leasing» | Profile
Position:
I‘ve been dealing with pay-per-click advertisement for 3 years already mainly with the agencies doing it for me. I took part in campaigns development, but
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