eMail Day Conference, March 11
We have done a lot of Conferences. Saying that I have to admit I have never been involved in e-mail marketing one. There was very little time to get ready. But surprisingly we didn’t have any technical glitches, everything went very smoothly.
Art, spam or art of spam?
I will leave you to be the judge.
Chad White(Litmus Software)
Chad White is the Research Director at Litmus, a web-based email creation, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles about email marketing. Chad was previously a journalist at Dow Jones & Co. and Condé Nast, and a researcher and analyst at Salesforce, Responsys, and the Direct Marketing Association.
Presentation provoked an explosion of privacy concerns. The question was, even it makes digital marketing convenient and very effective, do we want to let Google and Co. inside our fridge? Chad thought privacy concerns are old people stuff and a younger generation doesn’t really care. The way e-mail marketing will go is Hyper-Personalisation.
KIM ALBEE is the President and CTO of Genoo / WPMktgEngine. A sought-after industry speaker, teacher, and trainer, Kim has focused her career on providing tools and practices that help businesses succeed. She was named one of the Top 20 Digital Marketers by the Online Marketing Institute in both 2014 and 2015.
I had a problem to read Kim’s company name before she pointed out that is “WP marketing Engine”.
The way to go is segmentation. But it is based on the same idea of very high personalisation. Same privacy concerns.
GetResponse is one of the Top3 ESP (Email Service Provider) it is still trailing MailChimp but GetResponse is real force to count with.
Mac Ossowski is Director of Enterprise Sales at GetResponse, with over 18 years of global experience. Mac has created the Education Dept. in GetResponse and created email strategies for renown brands such as Carrefour, Pearson-Longman, and TUI.
Big ESP – think big. Why not to spend $3 to find out gender of the subscriber? Well, of course, it wasn’t that simple.
Daniel Miller(Benchmark Email)
Daniel Miller was born in Las Vegas but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing.
Benchmark is ESP but much smaller than GetResponse, what should you do to stay alive? Benchmark care of its clients, sharing their marketing expertise, what works what doesn’t.
ProspectDB is a B2B marketing data company in Los Angeles, CA. We provide B2B lists as well as Data Management and data cleaning and append services. All of our lists include an email address for every contact as well as a 100% data guarantee and unlimited use license. We are data experts.
New generation of e-mail marketeers “knows” unsolicited e-mail marketing (commonly known as spam) doesn’t work, don’t waste your time and money buying e-mail database. Right? Sky thinks otherwise and have a case study to support his point.