Data driven SEO: Using Free Tools to get detailed insights about your SEO Performance
Jan-Willem Bobbink got addicted with online marketing in 2004, since he build his first international webshop when he was 16. He is currently working as Freelance SEO for global clients and is ambassador for Majestic. His blog can be found at Notprovided.eu.
During the years he has developed extensive knowledge of performance marketing by building multiple affiliate marketing concepts. In 2011, after several years of working alone, he then decided to make the next step in his career: utilizing his SEO knowledge for the bigger players in the market. He has been a speaker at several international events like, SMX, Performance Marketing Insights, A4U Expo, SEOCampixx, BrightonSEO & Search Marketing Thursday.
Currently he is responsible for international visibility campaigns for a broad range of clients. He helps clients with developing sustainable SEO and link building strategies, solving algorithmic Panda & Penguin devaluations, manual penalties and support introduction in foreign markets. Technical experience with websites with more than 50 million pages, optimized domains for Baidu & Yandex and have realized internationalized & scalable link building campaigns. Projects have taken place in all kinds of niches, with a focus on E-commerce, travel, gambling and finance.
Small or big SEO projects, all will benefit from a structured approach. With the help of some free tools it is easy to create an overview of the current website performance and simplify certain SEO tasks. First we need to collect website URLs and onpage data, Webmaster tools data, Analytics data and complement that with social and link data. Microsoft Excel will be our main tool to aggregate all the data we need.
Guest of Honor (confirmed): Barry Adams
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