Creating a Customer-Centric Content Strategy
Casie Gillette, Director of Online Marketing, KoMarketing
KoMarketing is a Boston-based B2B digital marketing agency specializing in SEO, PPC, social media, and content marketing.
Casie regularly speaks at events like SMX and Pubcon.
Customers are spending more time than ever doing research before making a purchase or filling out a form. For businesses, this means ensuring you have the information your audience is looking for. In this webinar, we’ll look at how to identify keyword themes, find real-time customer questions, and see how that information can be used to craft a customer-centric content strategy.
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