Copywriting, conversion, and your customer’s comfort zone
Barry is a freelance copywriter, creative director, and content marketing creator and consultant. He specializes in persuasion and engagement. feldmancreative.com
Barry has 22.4k followers in @Twitter
You can examine your sales funnel and buying cycle matrix all you want, but in the age of new media, the prospect controls his or her path. If your prospective customer isn’t 100% comfortable, you can forget about conversion.
In this session, veteran copywriter and content marketing expert Barry Feldman will connect the dots between the words you write and the engagement those words may or may not achieve. You’ll understand how to put prospects in their comfort zones and “ease” them into doing business with your brand.
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