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Brain Science and Websites: 6 Ways to Leverage Cognitive Bias

Date: 6th of June

Time: 12 pm NY, 5 pm London, 19.00 Kiev

    Major points:

  • Herds, halos and the science of social proof
  • Context, contrast and color
  • Fear, loss and scarcity
  • Eye tracking, color and visual prominence
  • Writing copy for busy minds

 


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Speaker
 

Andy Crestodina

Andy Crestodina is a co-founder of Orbit Media, an award-winning, 35-person web design company in Chicago. Over the past 16 years, Andy has provided web strategy and marketing advice to more than 1000 businesses.

 

Andy has written hundreds of articles on topics including search optimization, social media, Analytics and content strategy. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

 

About Webinar

Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it.
In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.

 

We’ll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.

 

The ideal attendee has 2+ years of digital marketing experience. Space is limited. Register before your competition does.

 

Learn the secrets of the brain, behavior and marketing. We’ll break down the marketing tactics that work with natural human tendencies. If there are humans in your target audience, this presentation is for you.

 
This webinar has special features, Guests of Honor(confirmed)
 
Randy Milanovic
Randy Milanovic is the lead marketer for KAYAK, as well as the author of three books covering the topics of content marketing & seo, social engagement, and creating better business websites

Ronell Smith
 
Ronell Smith, Content Strategist at RS Consulting – Moz Associates Team

 
Susan Moeller BuzzSumo
 
Susan Moeller, Business Development Manager at BuzzSumo
 
 
Kristin Drysdale
Kristin Drysdale, Community Manager/ Developer @RiteTag. Kristin is a permanent member of Bill[Slawski]&Ammon’s[Johns] Bogus Hangout, she might invite you.
 

Zara Altair
Zara Altair, Semantic Writing. Actation Now!
 
 
Dagmar Gatell
Dagmar Gatell, President & CEO at Global Empire SEO Consulting
 
 
We suggest this webinar is for
 

  • The ideal attendee has 2+ years of digital marketing experience

 
Get on board!

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