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Ammon Johns, boy from Peckham

No journalism, no fiction. Ammon Johns about himself:   So, just in case anyone is actually interested, here’s a little bit about where I come from:   Here’s where I grew up:       Wood Dene, Peckham     It was as gray and sterile an environment of concrete as it looks, although there

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SMM Day, 20th of May

This Conference was a technical nightmare. I was very lucky to have Eric&Mark first, so we had a few minutes to test … and found out that Mark’s connection has died… His office is next door to Eric’s, so we had two presenters in front of one computer. Thanks for brilliants of Eric&Mark nobody noticed,

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Data-driven SEO: Using Free Tools to get detailed insights about your SEO Performance

Jan-Willem Bobbink is an international freelance SEO with main focus on financial and travel markets, brand ambassador for Majestic, and speaker at numerous international SEO events. His blog can be found at Notprovided.eu.   Research on data effectiveness shows that at certain point more data leads to poorer results – there is no need to collect

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Is it easier to be an SEO for a small business or a big business?

David Bain is Head of Growth for Authoritas.com (formerly Analytics SEO), with over 10 years of  experience in SEO. David is also Founder and Host at Digital Marketing Radio.   Advantages of small businesses: Can make decisions more quickly Can change their websites more quickly (fewer decisions and approvals needed) Can multitask between all aspects

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Content Marketing Day, 15th of April

Content Marketing is a very big and trendy topic. In the place of classical “content is a king” it is “content marketing is a must”. Content is a very broad issue, not just blog post. It could be video or even broadcast.         David Bain(Authoritas) David Bain is Head of Growth for

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How to perform a mobile SEO audit: Key criteria, validations & tools

Aleyda Solis is an International SEO Consultant, blogger and speaker. Named one of the 10 Digital Marketing specialists to follow in 2015 by Forbes & one of the 50 Online Marketing Influencers to Watch in 2016 by Business Insider, she has more than 8 years of experience in Search Engine Optimization.   We live in multi-device

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The Complete Guide to 2016 SEO (demoting factors)

Josh Bachynski has 16+ years of experience in SEO, digital marketing, and branding.   From the previous lecture Complete Guide to 2016 SEO (positive factors): the above image shows what should be done in order to get better rankings by Google. However, demoting algorithms of Google will punish those who go too far or do

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Creating a Customer-Centric Content Strategy

Casie Gillette, Director of Online Marketing, KoMarketing, Boston-based B2B digital marketing agency specializing in SEO, PPC, social media, and content marketing. The video of the webinar you can see here.   The New Customer Experience   Customer experience is the product or an interaction between an organization and a customer over duration of their relationship. This

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3 Key Elements to Building Profitable Sales Funnels

Amel Mehenaoui is a Digital Marketing Strategist who uses web analytics to improve websites’ and campaigns’ performance. She helps small business owners, entrepreneurs and professionals expand their knowledge of web marketing to grow their profits and expertise. The video of the webinar you can see  here.   Only 48% of marketers build new landing page (which

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The Complete Guide to 2016 SEO: positive factors

Josh Bachynski is an academic and Ethicist with over 16 years of experience in SEO, digital marketing, and branding. Here is his guide on how to rank in 2016. SEO in 2016 might be looking like a dark forest to some, but it’s in fact very exciting – there will be many positive changes in

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eMail Day Conference, March 11

We have done a lot of Conferences. Saying that I have to admit I have never been involved in e-mail marketing one. There was very little time to get ready. But surprisingly we didn’t have any technical glitches, everything went very smoothly. Art, spam or art of spam? I will leave you to be the

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Diversity and inclusion in community building

Diversity is packed with meaning. It covers gender, sexual orientation, education, where you live, what language you speak, what sphere you work. Here is Erica McGillivray, the senior community manager at Moz on how to build your community with intent on inclusion.   Lack of diversity is not a purposeful discrimination It happens typically because we have unconscious biases

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How to go viral. Insights from the most shared content of 2015

Viral posts are exceptional. Once having a viral post, companies tried to do it again, but most frequently failed. Why are viral posts so special? Steve Rayson, non-executive Director of BuzzSumo, analyzed the most shared posts of 2015 and made his tips on how to make our content more viral. If to look at the

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SEO Day Conference 12th of February

We have done a lot of Conferences. I personally was involved in 3 of them that’s on a top of 60+ webinars I have hosted. Seems like routine… Well, not really, especially if you meet new speakers, star speakers, number one One in the industry. That was a case, on 12th of February. 5 presentations,

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Online Marketing Ideas on a Budget

By Tim Capper Whether you’re the owner of a startup company or you’ve been in business for a while, chances are that you’re looking to cut costs. Who wouldn’t want to save money, so long as it didn’t have a negative affect on their business? Thanks to technology, free tools and social media, marketing has

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