Academy of Internet Marketing
 
Contact us
Модальное окно

Data-driven SEO: Using Free Tools to get detailed insights about your SEO Performance

Jan-Willem Bobbink is an international freelance SEO with main focus on financial and travel markets, brand ambassador for Majestic, and speaker at numerous international SEO events. His blog can be found at Notprovided.eu.   Research on data effectiveness shows that at certain point more data leads to poorer results – there is no need to collect

READ

Is it easier to be an SEO for a small business or a big business?

David Bain is Head of Growth for Authoritas.com (formerly Analytics SEO), with over 10 years of  experience in SEO. David is also Founder and Host at Digital Marketing Radio.   Advantages of small businesses: Can make decisions more quickly Can change their websites more quickly (fewer decisions and approvals needed) Can multitask between all aspects

READ

How to perform a mobile SEO audit: Key criteria, validations & tools

Aleyda Solis is an International SEO Consultant, blogger and speaker. Named one of the 10 Digital Marketing specialists to follow in 2015 by Forbes & one of the 50 Online Marketing Influencers to Watch in 2016 by Business Insider, she has more than 8 years of experience in Search Engine Optimization.   We live in multi-device

READ

The Complete Guide to 2016 SEO (demoting factors)

Josh Bachynski has 16+ years of experience in SEO, digital marketing, and branding.   From the previous lecture Complete Guide to 2016 SEO (positive factors): the above image shows what should be done in order to get better rankings by Google. However, demoting algorithms of Google will punish those who go too far or do

READ

Creating a Customer-Centric Content Strategy

Casie Gillette, Director of Online Marketing, KoMarketing, Boston-based B2B digital marketing agency specializing in SEO, PPC, social media, and content marketing. The video of the webinar you can see here.   The New Customer Experience   Customer experience is the product or an interaction between an organization and a customer over duration of their relationship. This

READ

3 Key Elements to Building Profitable Sales Funnels

Amel Mehenaoui is a Digital Marketing Strategist who uses web analytics to improve websites’ and campaigns’ performance. She helps small business owners, entrepreneurs and professionals expand their knowledge of web marketing to grow their profits and expertise. The video of the webinar you can see  here.   Only 48% of marketers build new landing page (which

READ

The Complete Guide to 2016 SEO: positive factors

Josh Bachynski is an academic and Ethicist with over 16 years of experience in SEO, digital marketing, and branding. Here is his guide on how to rank in 2016. SEO in 2016 might be looking like a dark forest to some, but it’s in fact very exciting – there will be many positive changes in

READ

Diversity and inclusion in community building

Diversity is packed with meaning. It covers gender, sexual orientation, education, where you live, what language you speak, what sphere you work. Here is Erica McGillivray, the senior community manager at Moz on how to build your community with intent on inclusion.   Lack of diversity is not a purposeful discrimination It happens typically because we have unconscious biases

READ

How to go viral. Insights from the most shared content of 2015

Viral posts are exceptional. Once having a viral post, companies tried to do it again, but most frequently failed. Why are viral posts so special? Steve Rayson, non-executive Director of BuzzSumo, analyzed the most shared posts of 2015 and made his tips on how to make our content more viral. If to look at the

READ

How to Rank for Any Keyword on the Planet

Ryan Stewart is a digital marketing consultant and owner of the agency called “Webris” – this is a Miami based content marketing & design agency. He has consulted for corporate giants like “Best Buy”, created digital strategies for a lot of companies like Central Defense Department, “SapientNitro”, “Accenture” etc. But he became famous after publishing

READ

A practical guide to international SEO

Gianluca Fiorelli is a SEO consultant and web strategist specializing in Inbound Marketing and International SEO. When expanding a business internationally, the following four segments should be considered. Analytics When going online internationally, you need to start with data. Use your statistics to inform your decision. For instance, if you have a website and want

READ

Understanding Google’s Penguin Algorithm

Marie Haynes is a leader in the field of Google penalties and algorithm changes, whose company Marie Haynes Consulting, Inc. focuses on assisting business owners struggling with traffic drops caused by such penalties and changes. What is Penguin? Penguin is a penalty by Google. As opposed to manual penalties, which are applied by Google experts

READ

How to be an Affiliate and Survive in Google

Pedro Dias is a SEO consultant and ex-Google Search Quality team member, currently Partner and Managing Director at apis3.   Principles below are valid for affiliates and for all businesses that want to survive online and as businesses. The most important thing for an affiliation, as an intermediary seller of someone else’s goods or services, is

READ

How To Get Top Influencers To Talk About Your Brand

Recently UKLinkology ran an expert round up about blogger outreach tools and strategies.   40 experts were interviewed, and out of 40, 6 of them mentioned our blogger outreach software, NinjaOutreach, a total of 14 times.   For a tool that’s only been on the market for 9 months – that’s pretty good. In fact

READ

Copywriting, conversion and your customer’s comfort zone

Barry Feldman, founder at Feldman Creative, online marketing expert with many years of experience speaks about how to use copywriting for better conversion.   People come to any website, either it’s dating, anti-virus software, or marketing services, for a reason. Literally, they do not need to be persuaded to buy what you’re offering – they

READ

How to Stop Losing Money to Online Ad Fraud

Samuel Scott, Director of Marketing communications at Logz.io, Tel-Aviv-based company producing software that analyzes server log files for SEO, is speaking about online ad fraud and how to avoid it if you are an advertiser.   Understanding the mechanism of online advertising   In the West, $6.3 billion of advertising money is lost every year

READ

The Complete Guide to Google Penalty Recovery

Tripp Hamilton is the Director of Angular’s link removal department, a leading search marketing agency known for white-glove link development services, industry R&D, and their suite of innovative SEO tools such as Removeem.com, SEOAlarms.com, and NTopic.org.   Who is the „Penguin“?   „Penguin“ is the Anti-spam Algorithm. At the moment there were 7 updates released. The

READ

Top tools of web analytics, best blogging strategies and experts to follow for SEO issues

The blogpost is based on the interwiew Barry Schwartz taken by Anton Shulke during the Conference on Analytics and Usability organized by WebPromo.Expert. Barry Schwartz has been listed #5 in Forbes’ “15 SEO gurus you should know for 2015.”     Top Tools of Web Analytics     Anton: Our conference is devoted to analytics

READ

SEO Tactics That Work in 2015

Sujan has 12 years of experience in digital marketing and he is a co-created Content Marketer, a tool to help automate and scale content marketing. He is also an avid blogger and writes for Forbes, Inc, WSJ and Entrepreneur. In his spare time he authored the Growth Hacking eBook 100 Days of Growth & Content

READ

Understanding Your Digital Audience

Bas van den Beld, State of Digital an award winning online marketing strategist and an outstanding expert in influential Digital Marketing is speaking about efficient ways to get to know your audience. The video of the webinar is availiable here Understanding audience is not easy. Most businesses don’t pay much attention to what the audience wants mostly

READ

The Best Practice for Using SimilarWeb

Ariel Rosenstein, Sr. Marketing Director at SimilarWeb     SimilarWeb is a large international panel measuring over 34000 of applications: every website, every mobile application is being tracked through it. SimilarWeb both collects and distributes data, so it allows examining key trends at your business environment. How the data is collected? SimilarWeb has the largest

READ

Show and Tell Video Marketing

Melissa Ward, Social Media Consultant, Speaker, Trainer, Managing Partner of NewWard Development, website and Internet marketing firm located in New York is speaking about how to use video in your online marketing strategy.     Video is one of the most powerful conversion drivers. It gives us the opportunity to connect with people on such

READ

How to use quest blogging for building business.

Ann Smarty Ann Smarty is the Community and Brand Manager of Internet Marketing Ninjas and founder of MyBlogU, a collaboration network for creating epic content. She is a contributor for Search Marketing Standard magazine, a premium online marketing publication delivered via print. Not links and clicks, but influence is what really matters I’ve done my

READ

How to use Majestic SEO to improve your linkbuilding.

Majestic is the world’s largest Private Search Engine and a great resource for marketing specialists.  Majestic has 500 000 000 tweets per day on average. At the same time, Majestic crawls well over 2 000 000 000 new URLs (and sees 7 billions) per day.   At first, let’s see why links are so important. There is

READ